The creative brief I received for this project was simple:
- Alex needs a personal stationey package.
- He is bold, drives a suped-up black Ford Mustang and collects japanese wood cuts.
- He does not need to see anything prior to printing, just design, print and deliver it.
- He trusts you.
I delivered a beautiful letter pressed stationery package. Won a Gold Addy. And received a phone call from the client full of praise.
Washington D.C. Regional Gold Addy Winner
